Blackwater Outdoor Adventures
Blackwater Outdoor Adventures is a river outfitter based in Parsons, West Virginia, that offers whitewater and flatwater trips on the Cheat River. The BOA outfitter family truly loves the river they work and play on.
The challenge was to begin generating stronger brand recognition (under new ownership) and to stand out in the market for their tourism services. The creative solution was developing brand strategy based on artwork found on-site at the physical location, solidify a brand palette, graphics, tidy up the logo and shoot new photography for use in advertising. Each of the print marketing pieces generated multiple inquiries and bookings where the client specified that the ad had interested them.
Project Type Tourism marketing, photography, brand strengthening
Tools Adobe Suite, Fujifilm x-T30
Role Creative Direction + Design, Independent
Year 2024
Infographic in The Dominion Post’s special edition How-To Guide
Work flow - sketch of layout
Photography shoot of BOA employees running a rapid on the Cheat Narrows. Fujifilm x-T30
Marketing in the 2025 Get Tucker'd visitors guide, a print magazine for the Tucker County, West Virginia Appalachian Highlands tourist region.
