Friends of the Cheat (FOC)
The challenge in creating materials for FOC is to communicate data, resources and information in clearly presented narratives to their audiences. One of the market audiences FOC relies on for donations are individuals in the recreational whitewater boating community - the advertisement is to be printed in a whitewater guidebook projected to be released in 2027.
Project Type Print Mailer Booklet, Print Advertisement
Tools Adobe Suite
Role Freelance Creative Direction + Design
Year 2026
