Nuclear Energy: Just The Facts
Nuclear Energy: Just the Facts is a 36 page print publication about consumer nuclear energy for the layperson that I delivered from concept to completion. This product was created for the Government Affairs division of the Nuclear Energy Institute, Inc.
The challenge was to redesign and update a previous version of the fact booklet, with the objective of giving a reader-friendly experience to as wide an audience as possible. The creative solution was in determining what kind of design would make a complex, technical subject feel accessible to anyone. Using theory of color psychology, I chose saturated jewel tone colors, packed the content with large, eye-catching images and set the reader at ease with simple, clean statistical infographics.
Click here to see a flip-book of the print layout.
Project Type Print and PDF Publication
Tools Adobe Suite
Role Lead Designer, In-House
Year 2019 + 2021 Update
"The Nuclear Energy: Just the Facts booklet is a fun and informative read, whether you are an experienced nuclear advocate, or a young student. It breaks down technical topics into an easy-to-digest narrative and format. It’s the type of product you can leave on the coffee table that will surely get picked up!"
– Hilary Lane, Director, Fuel & Radiation Safety at Nuclear Energy Institute
