Socials Concepting: Northwestern University, Kellogg Executive Education
Social media refresh for online course promotions. My role was to create "wild card" concepts to complement another set of "expected" concepts to present to the stakeholder. I considered existing competitors' socials and other corporate visuals to find where I thought certain features could lend an individual branding among the crowd. There were some elements in the existing branding from the home site that I chose to pivot on.
Project Type Digital Socials Marketing
Tools Adobe Suite
Role Designer, Freelance Contract
Year 2023
Final PDF Presentation
