Socials Concepting: Northwestern University, Kellogg Executive Education
Social media refresh for online course promotions. My role was to create "wild card" concepts to complement another set of "expected" concepts to present to the stakeholder.
I used an extensive set of moodboards to generate ideas for my concepts. I considered existing competitors' socials and other corporate visuals to find where I thought certain features could lend an individual branding among the crowd. There were some elements in the existing branding from the home site that I chose to pivot on.
Concept 1:
Rounded Frame, Bright Portfolio Tags and Call to Action, Use of Gradients and Pipes for Emphasis, Logo Concept A
Concept 2:
Dark Background, Use of Circles in Images and Pattern, Use of Gradients for Emphasis, Logo Concept B
Final PDF Presentation
Mood Boards
Existing Socials (Below)
Idea Gathering
